My mission is to transform data and insights into scalable, high-impact digital experiences — leveraging AI and automation as strategic allies in building meaningful, user-centered products.
Through the construction of a vast visual repertoire and toolset over these 19 years of experience, I am able to work effectively both horizontally and vertically, engaging in strategy, planning, organization, and project execution alongside the teams I work with.
As the great Cora Coralina used to say: "Happy is the one who transfers what they know and learns what they teach!" I enjoy sharing what I know. I am in constant learning and sharing my knowledge by promoting courses, mentorships, and team development.
Amateur photography is a hobby that complements my work, my thinking, and expression as a designer. Through college classes and activities with colleagues and friends in the profession, I discovered in photography a creative expression where I can act more freely, less technically, with more mistakes, and entirely new learning experiences.
Human-centered approach that places the needs and experiences of users at the center of the design process. This methodology not only seeks to solve problems creatively but also aims to deliver significant value to end users. Delivering value is the priority in this process, so teams need to identify and deeply understand users' needs and desires, developing solutions that not only meet expectations but also surpass latent needs. Thus, delivering value is not just a final goal, but a guiding principle that directs all stages of the design process, from conception to implementation, ensuring that the products and services created have a positive and meaningful impact on users' lives.
Innovation is a collective process. And it starts when someone sees something new! And if they have the opportunity and readiness to share, tell, communicate what they see, they can engage people to turn the new into reality, to innovate. Working in technology and creativity has often given me the challenging and fulfilling experience of leading a team, of sharing and building the new. This position has made me grow personally in understanding and readiness in dealing with people, in the complexity of human relationships; as well as expanding the potential for solutions and innovations that a well-structured and engaged team is capable of achieving, delivering results beyond expectations.
Mentorship is like a compass that guides each person on their journey of professional and personal growth. As a mentor, I share essential principles of management and process organization to empower mentees to prioritize scalability in their lives and careers. With personalized guidance on planning, documentation, and time management, we create a scenario where quality delivery is the norm, and teamwork becomes more fluid and valued. This personal approach not only strengthens individual skills but also creates a synergy that drives success in all aspects of the mentee's life and career.
The quality of delivery is often gauged by effective management. This involves organizing processes and fostering a culture of continuous improvement for everyone involved, from the initial stages of development to the final delivery to end-users. Additionally, management is closely linked to a sense of responsibility and commitment to ensuring the successful development and implementation of all strategies related to product development.
Tools play a crucial role in executing any high-quality design process. As part of my creative and organizational repertoire, I utilize tools such as Figma, the Adobe Suite, ideation frameworks like Value Proposition Design and Business Model Canvas, among others. In this regard, knowledge and experience with agile methodologies are also vital, along with the expertise accumulated over these 19 years in design, technology, and innovation development.
Having a good grasp of development concepts is vital for designers to communicate effectively and collaboratively with our development team members. It's essential to understand various aspects such as back-end, front-end, data management, device compatibility, and hybrid development tools. This broader understanding not only facilitates smoother collaboration but also allows designers to contribute more meaningfully to the development process, leading to cohesive and successful outcomes.